HTC turns 20: two decades of headline hits and flagship flops


Date of launch: March 2015 | Dimensions: 144.6mm x 69.7mm x 9.6mm | Weight: 157g | Screen size: 5 inches, 1080 x 1920 pixels | Launch OS: Android 5.0 Lollipop | CPU and RAM: Octa-core 2.0GHz processor, 3GB RAM | Camera: 20MP

There are only so many times you can repeat the same trick before it becomes stale, as HTC learned with the One M9, with which it once again tried to build on what had gone before, but found there was nowhere left to go.

Which isn’t to say that the HTC One M9 was a bad phone, far from it, as our four-star review attests. It had an incredible design and its 20MP camera was a definite step up from the Ultrapixel snappers HTC had been peddling previously.

But battery troubles and a general sense that this was a conservative upgrade held it back, with our review concluding that “this year we’ve just got a good phone – a pretty darn good one – but not brilliant.”

Unsurprisingly this led to lacklustre sales, especially in the face of the Samsung Galaxy S6, which sported a new design that could almost rival the M9’s. April should have been a big month for HTC, with its flagship newly available, but in fact the company recorded its worst April quarter in six years.


Please enter your comment!
Please enter your name here