Don't panic: iPhone 8 release is reportedly right on schedule

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Word of a jeopardized iPhone 8 launch due to production issues has been circulating for the last few weeks, but a new report suggests the new iPhone is actually right on schedule.

Apple will unveil its next iPhones in September before going on sale in October, according to Economic Daily News sources (via DigiTimes). Apple’s parts suppliers are on track to meet an August-September mass production schedule, with some parts getting a ramp up beginning next month.

Apple is widely expected to announce the iPhone 8 to mark the iconic smartphone’s 10th anniversary along with the iPhone 7S and iPhone 7S Plus, two phones that follow the tech giant’s traditional update cycle.

The Economic Daily News report flies in the face of an analyst who, citing sources, said the iPhone 8’s “significant hardware upgrades” led to a slip in production, pushing the schedule to October or November. 

While Apple could have still unveiled the iPhone 8 in September, this rumored clog would have potentially led to limited supplies and lower-than-expected sales in the all-important holiday quarter. 

Wait, October?

Though the iPhone 8 and its cohorts don’t seem to be facing production delays, it’s worth pointing out the new iPhones’ sale dates are being circled for sometime in October. 

This is later than Apple’s typical iPhone releases, when the handsets hit store shelves in September. 

Apple apparently anticipated releasing its iPhone trio in October all along, so while there’s technically no delay, it will be later than shoppers are used to seeing. This could be due to the iPhone 8’s rumored upgrades, though we’re just speculating.

The iPhone 7S and iPhone 7S Plus are expected to be relatively minor upgrades over last year’s iPhone 7 and iPhone 7 Plus, with the real “wow” saved for the iPhone 8. 

The iPhone 8 is said to sport a curved design, edge-to-edge display, vertical dual-camera lens, wireless charging and augmented reality features, among other new features. iPhone shoppers are already holding out for Apple’s 10th anniversary smartphone, so the real question now is: can the 8 match all the hype?

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